Nick Whitfield

Nick provides us with a rather unique look at basketball, often merging cultural moments from videogames and cinema with on court and sometimes off court actions in the NBA. He’s our Google Analytics guru; the perfect accompaniment to a digital league and sport. Oh, and he used to work for FIBA Media.

13 Articles Published | Follow:
Remembering Kobe Bryant

Whether he was the hero or the villain for you on the basketball court, Nick Whitfield believes Kobe Bryant’s impact on several generations of NBA fans cannot be overlooked

Half empty or half Fultz? – how avoiding the all-or-nothing approach is working for Markelle

In a league where the culture is all about winning or losing, Nick Whitfield assesses the slow but gradual rebuild of Markelle Fultz’s career, and why the patient, middle-ground has been the best route forward

Ricky Rubio is Breaking Through (To The Other Side)

The Doors are opening up for Ricky Rubio as he rides through the storm to the peak of the Spaniard’s powers, and it’s leaving an impression on Nick Whitfield

Dwight Howard
Dwight Howard – The Death and Return of Superman

Dwight Howard has resurrected his career with the Los Angeles Lakers. But the turmoil he’s been through has made it all the more inspirational.

Danny Green: More than ‘just’ a role player

With the ability to play elite defense and an impressive shot range, Danny Green has the potential to be a significant contributor for the new look LA Lakers.

Feature photo – Steve Dykes / Getty Images / Double Clutch illustration – Matthew Wellington
Damian Lillard is the NBA’s Karate Kid

The rivalry between Portland’s Damian Lillard and Oklahoma City’s Russell Westbrook was an example of something increasingly rare in the modern NBA. Nick Whitfield waxes (on and off) nostalgic drawing parallels between their duel and one of Hollywood’s most iconic films… The Karate Kid.

Michael Jordan or LeBron James: Wrestling with the Goat Debate
Michael Jordan or LeBron James: Wrestling with the GOAT debate

As LeBron James passes Michael Jordan on the all-time scoring list, Nick Whitfield looks back on another historic passing of the torch between Hulk Hogan and The Rock

Anthony Davis: Browxit Means Browxit

Nick Whitfield believes that after Anthony Davis demanded a trade from the Pelicans, he inadvertently created a world in which UK citizens and Pelicans fans live parallel lives. Welcome to the weird and wonderful world of Browxit…. you see what he did there…

We Need to Talk About Kevin (Durant)

After what has been a weird tumultuous-successful hybrid of a season, Kevin Durant will enter Free Agency, but if he wants to be on the MJ-LeBron pedestal, there is only one destination that matters.