For the past four years we have worked with one of the world’s most popular videogame franchises, NBA 2K. Our relationship with 2K UK began in 2014 when we were sent more than a dozen copies of the latest release, NBA 2K14. Since then we have helped to grow the game together. We have published audio interviews with the team behind the game, written articles and published community focused content around the hit series. We’ve attended launch parties, provided colour commentary on international tournaments and co-hosted several events in London, England.
For the 2017-2018 NBA season Double Clutch joined a presenting partnership* with global Chinese sportswear giant, Li-Ning. Li-Ning was founded in 1989 by retired Chinese gymnast, Li Ning, known in China as the “Prince of Gymnastics”.
Li-Ning produces shoes and sportswear, largely for the Chinese market. However recent partnership deals, including strategic collaborations with the National Basketball Association, Association of Tennis Professionals, and the Chinese Football Association have begun to increase brand awareness in major European and American markets.
Li-Ning’s strong connections with basketball, have enabled them to become one of the most recognisable and trusted sportswear brands for basketball fans worldwide. Li-Ning has or had sponsorship deals with Baron Davis, Shaquille O’Neal, Damon Jones, Jose Calderon, Cleanthony Early, Glen Robinson III, Evan Turner, Dwayne Wade and most recently C.J. McCollum.
In late 2012 we began our affiliates scheme, where we would work together with some of the UK’s best basketball sites to increase the popularity and passion behind the game in the UK.
The first of these affiliates was The Undersized Basketball Podcast (TUB) who we first discovered in 2012, shortly after our founding. Since that year, our scheme has expanded to include Hardwood Ventures, who joined in 2013, a retail store based in Newcastle, and in 2016 we joined forces with The Drop and HoopAsylum. Together we are #NBAintheUK and a true expression of our dream.
Our affiliates scheme has allowed us to share our content with even more NBA fans and attract new members to our fanbase. The scheme is built upon solid foundations, underlined by real-world relationships.
In 2017 at NBA London, all 5 members of the affiliates scheme united to cover the Indiana Pacers vs Denver Nuggets. It was a memorable occasion and one which we will never forget.
We do not know what our future may hold, but together we are stronger and more passionate than ever.