DOUBLE CLUTCH EXCLUSIVE: NBA moves its European regular season game to Paris – update

DOUBLE CLUTCH EXCLUSIVE: NBA moves its European regular season game to Paris – update

UPDATE: Though no official statement has been made, we understand from league sources that although the #NBAParis2020 will be the league’s European All-Star event for the upcoming season, the UK remains a key priority market for the #NBA⁠⁠. The success of the previous nine sold-out regular-season games is testament to the tremendous fanbase and interest in the #NBAintheUK. The league has expanded its Jr. NBA program in the UK to 13 leagues this year with the target of 16 leagues by 2020 and will continue bringing active and former players as well as events like last years’ NBA Crossover and other initiatives to the market. There is a confidence the NBA will be back in London. #NBALondon

The Milwaukee Bucks will play the Charlotte Hornets on 24 January 2020 at the AccorHotels Arena in Paris.

The game will be the first of its kind played in France, following a nine-year stint of regular season games in London.

France has a long established love for basketball and the NBA, and Hornets owner Michael Jordan recalled his previous visits during his playing career. He said: “Having played in the preseason in France during my career, I witnessed first-hand the passion the French fans have for NBA basketball. We are excited to bring our team to Paris for this history-making event.”

There has been no mention of any game or regular season presence returning to London as of yet, but Double Clutch has reached out to NBA UK for comment. However, at NBA London this season, NBA officials told Double Clutch and assembled media that there is likely to be only one regular season basketball game in Europe for the foreseeable future.

The Milwaukee Bucks will go into next season as one of the favourites to win a championship behind Greek star Giannis Antetokounmpo, and the Charlotte Hornets boast two French NBA veterans in Tony Parker and Nicolas Batum.

While it is disappointing to #NBAintheUK fans that the regular season game is no longer being played domestically, Paris is still a (long for some) train ride away, so a British contingent could still benefit from the close proximity of the game.

Double Clutch will keep you informed of any developments.